Analysis of an advertisement
Purpose: Your purpose is to explain and evaluate the functional intent of an advertisement. Select as unique of an ad as possible. Take note of where your eyes go first and explain why. Then look at where your eyes proceed to go and help the reader understand the advertiser’s rationale concerning how this ad is set up. Whether you would purchase or recommend this item or not is unimportant. What is important is to unlock the advertisers “scheme” and comment on its effectiveness.
Audience: Your reader wishes to become a more informed consumer and is not necessarily in the market to buy. (Educate and forewarn me!)
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