Use University of Phoenix and the Masters of Accountancy program as the product.
Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation for the board of directors:
Conduct a SWOT analysis of the program
Conduct a competitive analysis using Porter’s Five Competitive Forces
Select a generic strategy and directional or grand strategy
Identify the quadrant within the BCG Growth-Share matrix that the program falls
Include an introduction and references slide
Format your presentation according to APA guidelines.
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