Create a Company Profile paper or presentation on a company that is of interest to you and your career goals. It might be a company where you are currently employed or where a friend or family member works. Or it might be a company you admire or where you buy products.
Your Company Profile Project should thoroughly examine the following areas and comprise the following, depending on whether you prepare a paper or presentation:
For a Paper: At least 5 full pages of content
For a Presentation: At least 10-12 slides of content
Provide a separate title and final References page/slide. Also, be sure to incorporate appropriate text as well as charts and graphics into your paper or presentation.
Be sure to include in-text reference citations for quotations and paraphrases with references in APA or MLA format and style in your report. In addition to your textbook, you should include at least 3 additional quality reference sources for a total of not less than 4 references.
1. Company Overview
Location (address) of company headquarters
Brief (no more than 1slide) history of the company
Mission or Vision statement
Company statistics (# of employees, locations, etc.)
2. Industry Overview
What industry does the company operate in?
Who are the firm’s major competitors (top 3)?
3. Marketing Overview and the 4 P’s
a. Description of the target market
b. Key products and/or service lines
c. Pricing strategies
d. Distribution issues, if applicable
e. Promotional strategies (advertising, personal selling, word-of-mouth, etc.)
4. Financial data over the past three-to-five years (e.g. 2012-2016)
Comment on the company’s profitability over the past 3-5 years. Is the company profitable? E.g. are its revenues greater than expenses?
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