Consumer Behavior Article Analysis

The Wall Street Journal
Read this link attached. https://courses.lumenlearning.com/clinton-marketing/chapter/putting-it-together-consumer-behavior/

 

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Then select an article on the topic of consumer behavior related to this week’s readings from any of the business periodicals listed below:

· Harvard Business Review (HBR)
· Forbes
· Fortune
· Entrepreneur
· Inc. Magazine
· The Economist
· Bloomberg Businessweek
· New York Times
· The Wall Street Journal
·
· The article must be dated within 12 months prior to the assignment’s due date and from one of the above-listed business periodicals.

Reference (the first item; not after Reaction) using APA Format (remember hanging indent format). If necessary, please consult the APA Manual on how to properly present references in APA format.

Summary

In your own words (written in third person) summarize the article for your audience/the reader(s). No quotations may be used.

Relevancy

Prepare a statement (written in third person) that demonstrates how and why this article is relevant and important to consumer behavior. Your response should be supported by information found in course materials. No quotations may be used from any source. This is the most important section of your paper because it requires critical thinking and analysis in applying the thesis of the article to the concepts in this course.

Reaction

Express an opinion, advice, criticism, etc., on the content of the article, demonstrating critical thinking and an application to the “real world.” The opinion should be expressed in third person as “This student …”

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