Students are required to prepare and develop a digital marketing project for a brand of their choice using content introduced in lectures 1-12 in 3,000 words. The project should follow the structure of the SOSTAC plan as described below;
Project title should be simple which includes the name of the selected brand/organization – i.e. ‘Project for Brand X’.
The project should follow the sections of the SOSTAC plan. There is no need for a separate introduction, conclusion, or implications section.
Students should provide theoretical and practical clarity providing functional links to academic literature and are also expected to make use of secondary sources of information. All those sources need to be cited properly and put in the bibliography.
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