You and your group are tasked with adopting the role of entrepreneurs. Your job is to
look for either a gap in the current market or an opportunity that presents itself. Once
you have identified a gap or an opportunity, you will create a new business venture
outline that will capitalize on this gap/opportunity. You will then prepare a presentation
and a written document outlining exactly how your new business venture will enter the
market and break even within three years. The Alberta School of Business Investors Group (ABIG) is looking to invest in multiple
business opportunities that can capitalize on some of the market and industry
opportunities that have presented themselves in Alberta. In order to assist you in the
appropriate development of your business venture, ABIG has provided you with the
reports in Appendix A that may or may not help you in determining a market opportunity.
You have been notified that you and your team of entrepreneurs have been tasked with
preparing a short presentation and write-up that will help explain why ABIG should
invest in your new business venture.
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