For this assignment, I need case studies on 2 baby products from Johnson & Johnson (baby powder, baby shampoo/body wash, children’s medicine, etc.) to include in a bigger assignment, and how Johnson & Johnson followed William Benoit’s 5-step image repair process (1. Denial, 2. Evading responsibility, 3. Reducing offensiveness, 4. Corrective action, and finally, 5. Mortification), to maintain their positive reputation. Few resources required
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