Market Plan Part 2

Be sure you have a cover page and table of contents. Put the name of your product or service on the cover paper and in the title of the Market Plan. This is not a business plan for the firm. It is a market plan for a product within a firm and an industry; therefore, the product or service should be in the title.

The product I chose was L’Oreal eye makeup products, so please go ahead and make it any specific eye makeup products. It can be domestically or internationally.

Don't use plagiarized sources. Get Your Custom Essay on
Market Plan Part 2
Get an essay WRITTEN FOR YOU FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

You need headings and subheadings throughout the paper. These are included in a Table of Contents. In business writing we organize our content with headings and subheadings and make it easy for the reader to find the information that they need.

Try to include a multi-year (five year) trends of what is happening with revenue, units, market share, and the overall industry.
Include the use of some of the marketing tools, e.g. perceptual map, Blue Ocean Strategy canvas, BCG Growth Matrix, Product Life Cycle (PLC) strategies, Customer Lifetime Value (CLV), Resource Advantaged Theory, Segmentation, Targeting and Positioning (STP) and many more that might be relevant to your plan.

Part 2 require citations in text and a Works Cited or Bibliography using APA format.

Must include all of these down below:

5. SWOT (Strengths, Weaknesses, Opportunities and Threats Analysis): Identify and focus on the internal factors (strengths and weaknesses) and external factors (opportunities and threats) derived from the preceding situation analysis that give advantages and disadvantages to the product and firm. At the conclusion of the SWOT, the focus of the marketing plan is to address the strategic focus and competitive advantages to be leveraged in the strategy. Match the strengths with market opportunities to create value for the customers identified in the STP processes.

6. Marketing Goals and Objectives: Marketing goals and objectives are formal statements of the desired and expected outcomes resulting from the marketing plan. Goals are broad, simple statements of what will be accomplished through the marketing strategy. The goals guide the development of objectives and provide direction for resource allocation decisions. Marketing objectives are specific and are stated in quantitative terms that permit precise measurement. This section should set the performance targets that the firm seeks to achieve and how the progress will be measured. The section is strengthened with forecasts for the short and long-term (5 years) generally with graphs or tables in the appendix. Examples of goals during different stages of the PLC are in Chapter 9, others are in Chapter 11, and throughout the text relative to various market growth, penetration, profitability, and many other approaches.

7. Marketing Strategy: This section outlines how the firm will achieve its marketing objectives. Selecting and analyzing target markets and creating and maintaining an appropriate marketing program (product, distribution, promotion, and price) to satisfy the needs of those target markets. It is at this level where the firm will define how it will gain a competitive advantage by doing something better than the competition: Its products must be of higher quality than competitive offerings, its prices must be consistent with the level of quality (value), its distribution methods must be as efficient as possible, and its promotions must be more effective in communication with target customers.

8. Marketing Implementation: This section describes how the program will be executed. It answers what specific marketing activities will be undertaken? How and when they will be performed? Who will manage and monitor them? What is the cost and budget? It could be a summary timeline in the appendix with a brief summary in the body of the paper.

9. Evaluation and Control: The final section of the marketing plan details how the results of the marketing program will be evaluated and controlled. The standards and metrics should be tied to the objectives stated in the Goals and Objectives section.

Emergency Homework
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.