You are required to answer two of the following four questions. Question 1 is required. This is an “open resource” test, meaning that there are no limitations on the sources that you use. Please provide your answer in a Word document, limit your responses to no more than 2 pages (each question), and you may choose double spaced text. Please attach any relevant citations to the pages immediately following your answer.


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Question 1 (REQUIRED):

From an entrepreneurial perspective, how would the functions of creating, communicating, and delivering value found in the marketing function allow one to satisfy entrepreneurial goals for successfully launching a new venture? Provide an example of a company that you believe has been entrepreneurial in their approach to developing a “new to the world” product and how they created the product, communicated its benefits, and delivered value to their target market(s) by their marketing mix. If we believe that an entrepreneurial approach requires one to be curious about trends in the changing world, to make connections from disparate sources of information to gain insight, and to create value for stakeholders, how can the successful entrepreneurial enterprise accomplish their task by following well-established marketing principles?

Please use Coca Cola as an example .

Question 2

Discuss the pyramid of corporate social responsibility (attached) and how it relates to corporate social responsibility. What examples of companies can you think of that have exhibited each of these levels of social responsibility? In your opinion, do any of the companies we’ve studied this semester excel in any of these areas, and if so, how?

Please use New Belgium Brewing Company as an example .

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