In Discussion Forum 1, post your response to the following discussion question. Reply to at least two classmates’ responses by the date indicated in the Course Calendar.
Q1. The limousine rental service is a highly competitive industry. Identify how market knowledge and information technology can assist limousine rental service marketing personnel to make sound target customer marketing decisions.
Q2. A limousine rental service target group consists of individuals celebrating their 30th, 40th, or 50th birthday. The product opportunity is to rent a limousine to transport the birthday person to work, then drive that person and their guests from the birthday person’s work parking lot to a restaurant, then take the guests back to the parking lot, and then transport the birthday person and any other guests to the birthday person’s home. Determine the most appropriate research design—exploratory research, descriptive research, or causal research and explain how the design will meet the research objective for the above company and target groups. [MO1.1, MO1.2]
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