CLA 1 Comprehensive Learning Assessment – CLO 1, CLO 3
Gap, Inc. (Gap) became a household name in the 1990s through its clever advertising and merchandising strategy that made it largely responsible for making the jeans-and-t-shirt style ubiquitous during that decade. In this CLA, you will evaluate the pros and cons of Gap’s strategy, do a SWOT analysis, identify the strategic issues that Gap management needs to address, and propose action recommendations.
To prepare you for this CLA, read the Gap Case on page 297. Then, review the following:
A 1:38-minute 2015 video concerning “Why Is Gap Closing 175 Stores in North America,” that can be accessed at https://www.youtube.com/watch?v=TdARiQIrFgE.
A 2:01-minute 2015 video titled “Gap Inc. to Open Store in India” that can be accessed at https://www.youtube.com/watch?v=NvTFvw6E53Y
(Copy and paste this URL.)
Assignment: Gap has employed you as a consultant to assess the company’s overall situation, identify the strategic issues that management needs to address, and recommend a set of actions to improve the company’s future prospects. Please prepare a minimum of four (4) APA formatted pages analytical/critical report to Gap management that includes the following:
1. What are the strategically relevant components of the U.S. Retail, Family Clothing Stores industry macroenvironment?
2. What is competition like in the family fashion industry? Which of the five competitive forces is strongest? Which is the weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?
3. What does your strategic group map of the family clothing retail industry look like? Is Gap Inc. well positioned? Why or why or why not?
4. What do you see as the key success factors in the market for family clothing?
5. What key factors may determine the success of Gap Inc.?
6. What recommendations would you make to Gap Inc. to improve its competitiveness in the market while mitigating any current and future risks?
References 🙁 Pls use content from below mentioned articles only).Your discussion should summarize the article in such a way that it can justify any arguments you may present in the assignment and should be different than the abstract.
APA 7 th edition, MUST USE SCHOLARY PEER REVIWED ARTICLES ONLY AS REFERENCES AND CITATION.
if the below is not pls feel free to change it.
0% Plagerisam. Mainly Concentarte 1 article and provide arguments and lot of examples.
Casselman, B. & Maheshwari, S. (2020). When Shoppers Venture Out, What Will Be Left. The New York times
Danziger, P. (2020). What’s Needed to Turnaround Gap?. Unity Marketing
Ferguson, G. (2020). Definition of the Global Fashion Industry. Career Trend
Givhan, R. (2016). How this independent boutique thrives in an era of fast fashion?. The Washington Post
Hendriksz, V. (2015. Can Gap bounce back after becoming fashion’s ‘basic’ brand? The Fashion United
Moons, D. (2018). The Three Most Important Ecommerce Success Factors. Ahrefs Limited
Pal, R., Harper, S., & Vellesalu, A. (2018). Competitive manufacturing for reshoring textile and clothing supply chains to a high-cost environment. The International Journal of Logistics Management.
Tudor, L. (2018). Change in the textile and clothing industry. Industria Textila, 69(1), 37-43.
NB: My professor is mainly looking Arguments in content,APA 7 TH EDITION,Scholarly peer reviewed articles ,lot of examples.
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