You have started your own business and need to develop a marketing plan in order to secure funding. However, you have a very limited understanding of the role of marketing in an organisation, and you also don’t fully grasp the relevance of creating an effective marketing mix. Therefore, you will need to submit a marketing plan for funding considerations to potential investors that outlines a basic marketing plan for your new business, but that also explores the core function of marketing, and compares how organisations create a marketing mix in order to fulfil business objective.
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