PART ONE: McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally. Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss. List the differences in product offerings in these 2 host countries and then compare same to home based product. Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain. PART TWO: Collaboration in a business environment is a best practice that leverages the collective knowledge of the team that is assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than what are generally possible by the efforts of an individual. Describe the process that you plan to use to conduct research, identify findings, and develop the Comprehensive Project that is due in Unit 5. Present a preliminary outline that indicates how you intend to organize the project deliverable. Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of their finished products. What are the essential elements of a Mission Statement? What is the purpose of a Key Operating Principle? What sort of additional material would best ensure succebcqss of the project? Why?
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